Breaking into a new market can be a daunting task for any small business, and St. Óvan faced several challenges along the way. From competing with established brands to navigating regulatory hurdles, the team had their work cut out for them. However, they were determined to succeed and were willing to invest time and resources into developing a strong brand that would resonate with consumers.
To differentiate themselves from the competition and appeal to a global audience, we focused on creating a unique brand that reflected their values and heritage. We worked to develop a visual identity that showcased their Norwegian heritage, the purity of their product, and their commitment to quality. The result was a brand design that captured the essence of St. Óvan and set them apart from the competition. Utilizing traditional folk art elements like Rosemailing, and cable patterns subtly woven into the brand, paired with a modern, sans-serif font and a slightly off center balance bring tradition, modernity, and character together.
With their new brand design in place, St. Óvan saw a significant increase in sales and brand recognition. Consumers were drawn to the sleek packaging, the story behind the brand, and, of course, the exceptional taste of their vodka. By effectively communicating their values and heritage through their branding, St. Óvan was able to connect with consumers on a deeper level and build a loyal following, and are now shipping nearly half a million liters a month.
Breaking into the North American Market
One of the goals of St. Óvan was to break into the North American market, a highly competitive space dominated by large brands. As of this writing, they have not yet entered that market, but are confident that with a strong brand identity and exceptional product, paire with their current sales growth, they'll be able to carve out a niche for themselves and attract a dedicated following of vodka enthusiasts within the next calendar year.
