It's all about the brand
At Bydand Creative, it is ALL about the brand. Whether there's a need to refresh, or augment one that's already established, or creating an identity from scratch, this is our forté. With over 25 years of experience, Bydand Creative has honed its expertise in the industry through insight, an unwavering desire to grow and improve, keep ahead of trends, and through solid communication with our clients. We strive to keep our work not only visually appealing but ensuring that it resonates with the core values and essence of our clients' organizations.
We offer a wide range of creative services centered around this mission. The case studies on this site is just a small sampling of our work.
Some companies and brands we’ve provided work for include:
A Gourmet French food importer sought to elevate its branding to appeal to a more upscale clientele. The rebranding involved the use of rich blues and copper textures to convey a sense of luxury. A custom typeface was created, complemented by imagery that aimed to evoke a connection to the bounties of the earth. The comprehensive project encompassed a full rebranding (with assets, fonts, color guides, and logo), various product label designs, as well as point of sale graphics and an ad suite. This strategic upgrade not only enhanced the aesthetic appeal of the Saveurs de la Terre® brand but also positioned it squarely within the realm of high-end luxury, ensuring its strong appeal to discerning consumers in the market.
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In response to the needs of Los Villares®, a Gourmet Spanish food product importer seeking to evolve their brand identity into a more authentic and modern reflection of Spanish culture, we embarked on an exciting journey inspired by the art, culinary traditions, and rich culture of Spain's "Villages" region. By incorporating watercolors and hand-drawn line art, we aimed to encapsulate the essence of this vibrant locale. We crafted a circular logo concept with a modified typeface, containing intricate details that invite exploration and captivate viewers. This ongoing project encompasses a comprehensive set of branding guidelines, multiple product labels, and various point-of-sale collateral materials to ensure a cohesive and compelling brand experience. By infusing every design element with the spirit of Spanish sensibilities, we are dedicated to creating a brand identity for Los Villares that resonates with both tradition and modernity.
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In the case study of "The Daily Special," the challenge was to design a brand package for a fleet of food trucks that embodied a "friendly and approachable" vibe. The concept of revolving menus based on seasonal produce demanded a unique visual identity that stood out without being generic. Drawing inspiration from the counterculture spirit of the owners, we opted for bold reds, a striking high-contrast logo, and a retro racing stripe reminiscent of the rebellious yet optimistic energy driving the business. This extensive project involved crafting a comprehensive brand package that included designing collateral materials, packaging, uniforms, and a streamlined online ad suite exclusively for social media. The result was a cohesive and eye-catching visual identity that perfectly encapsulated the essence of "The Daily Special" food trucks.
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Looking at Francesca di Monte®, a logo without a brand was transformed into a cohesive brand identity by leveraging the existing logo as the foundation. The importer, specializing in foods from Italy for over two decades, recognized the need to unify their design elements for a more impactful visual representation. Collaborating with the team at FDM, we revamped their outdated and inconsistent designs to better showcase the uniqueness of their products. Drawing inspiration from Italian advertising history, a custom alphabet was created for product labels, injecting a fresh and captivating look. By introducing structured label designs with intricate details, we crafted an engaging visual experience while maintaining focus on the products' vibrant textures. Opting for neutral backgrounds and smaller label sizes to enhance product visibility, the project encompassed a comprehensive redesign for a diverse range of imported Italian products along with promotional materials. The result was a brand transformation that not only modernized their visual identity but also showcased the essence of Italian authenticity and quality.
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In the competitive video game industry, our team undertook the challenging task of developing a brand for "Skåde: The Incursion," a modern rendition of the Norse myth featuring the Goddess of Winter. The game's storyline unfolds as a covert group named "Fenrir" infiltrates the Nordic mountains, triggering chaos and destruction in their wake. As the guardian of the mountains, Skåde emerges to confront and combat this mysterious faction. Fusing elements of puzzle-solving, stealth, and thrilling action sequences, our focus extended to crafting the appearance of the main character (whose name was anglified from the original "Skadi" to be more accessible to an English speaking audience), along with the distinctive look of the enigmatic Fenrir group. Our comprehensive approach encompassed a cohesive brand program, intricate game element design, visually captivating game sleeve artwork, a bespoke "Fenrir" logo, a compelling Funko Pop concept, clothing design incorporating Nordic motifs like the knot and circle puzzles, and a range of promotional materials, including a captivating teaser guerrilla marketing strategy that channels the essence of Banksy's artistic approach to spark intrigue and engagement within the gaming community.
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